18 Harriet St

The Plan

The Process

An extensive marketing campaign was launched to target both local and interstate buyers. This included professional photography, alongside premium listings on realestate.com.au and Domain. A key strategy was a targeted campaign powered by Ray White West End, focusing on active buyers who had inspected similar homes in the 4101 postcode (West End, South Brisbane, and Highgate Hill) within the last 90 days with budgets between $1,750,000 and $2,500,000.

A comprehensive four-week auction campaign was planned, however following the second week of inspections, the property sold prior to auction for $2,200,000

The Result