18 Harriet St
West End, QLD 4101
Property Video
Family Home in the Heart of West End
Buyer found: realestate.com.au
The Plan
Having purchased the property from Luke and Jim six years prior, Wade decided it was time to upsize and transition to his next home. To ensure the property presented at its absolute best, Wade prepared it for market by undertaking minor repairs and decluttering the home.
When it came to the sales strategy, an auction campaign was strategically selected. Wade’s primary objective was to secure the highest possible market price on the most favorable terms; because achieving a premium result was his top priority, the exact timeline of the sale was a secondary consideration. However, the contract terms themselves were critical. Having already secured his next property subject to this sale, Wade required a strict, fixed settlement to ensure a seamless alignment between the two transactions.
The Process
An extensive marketing campaign was launched to target both local and interstate buyers. This included professional photography, alongside premium listings on realestate.com.au and Domain.
A key strategy was a targeted campaign powered by Ray White West End, focusing on active buyers who had inspected similar homes in the 4101 postcode (West End, South Brisbane, and Highgate Hill) within the last 90 days with budgets between $1,750,000 and $2,500,000.
The Result
While a comprehensive four-week auction campaign was initially planned, a competitive offer of $2,200,000 was submitted and accepted following the second week of open inspections, resulting in a successful pre-auction sale.
The incoming buyers needed to sell their own home in order to fund the purchase. Rather than introducing a “subject to sale” clause, which would have exposed Wade to unnecessary risk, the parties negotiated a mutually beneficial alternative: an extended settlement period. This longer timeline gave the buyers the necessary flexibility to list and sell their property, while simultaneously providing Wade with the financial certainty and secure contract he needed to lock in his next home.
Campaign Details
Listed: April 30, 2026
Auction Date: May 21, 2026
Marketing Options: Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes
6
Week Two Open Homes
14
raywhitewestend.com.au
204
realestate.com.au
3,377
domain.com.au
320
Buyer Match
181
Sales Review
Seller's Review
Wade He
Luke and Jim are very capable sellers and have all necessary knowledge of the west end market. Their team are very helpful and friendly.
