206/57 Vulture St

The Plan

Bridget purchased the apartment six years ago, living in it initially before turning it into a rental property. After relocating overseas with no plans to return, she decided it was time to sell.

To prepare the property for the market, the lease was not renewed, minor repairs were completed, and the apartment was digitally staged.

An auction campaign was chosen because securing the best market price on the most favorable terms was Bridget’s priority, while timing was less important. A fixed 30-day settlement was preferred, though settlement dates remained flexible.

The Process

An extensive marketing campaign was launched to target both local and interstate buyers. This included digital staging and photography, alongside premium listings on realestate.com.au and Domain. A key strategy was a targeted campaign powered by Ray White West End, focusing on active buyers who had inspected apartments in the 4101 postcode (West End, South Brisbane, and Highgate Hill) within the last 90 days with budgets between $750,000 and $1,000,000.

Following a comprehensive four-week auction campaign that drew more than 23 buyer inspections, the property successfully sold under the hammer for $878,000.

The Result

Dong was looking to purchase a future home, intending to lease it out as an investment initially. Having spent the previous few months inspecting properties across South Brisbane, West End, and the inner city, he was ready to buy.

Dong attended the auction via phone bidding through Ray White West End. The transparency and competitive nature of the auction process were core factors in giving him the confidence to bid and ultimately secure the property.