Apartment with City Views in the Heart of West End
The Plan
Rod purchased the apartment off the plan, following several years of renting the property out Rod decided to sell his investment property
An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Rod. Timing was not. A 30 day settlement was preferred, however settlement dates were flexible
The Process
An extensive marketing campaign was planned including professional photography, digital staging and both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments in 4101 (West End, South Brisbane, Highgate Hill) in the last 90 days with budgets between $850,000 – $1,000,000 through Ray White West End, was also a key marketing strategy.
As a result of complications with the tenancy, the Auction campaign was changed to a For Sale Campaign and open homes continued.
The Result
The property sold to buyer happy to inherit the tenant and looked to move in, at the end of the tenancy.
Buyer found: Realestate.com.au
Campaign Details
Marketing Options: Virtual Staging to remove tenant personal belongs. Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
