9/119 Ryan Street
West End, QLD 4101
Riverside Opportunity in Prime West End Position
Buyer found: Ray White West End Database
Under Bidder: realestate.com.au
The Plan
Jennifer decided to sell her investment apartment of over 35 years. The sale comes after a change in family plans, as the property is no longer going to be needed by her grandchildren.
An auction campaign was chosen, as achieving the best market price on the best terms was important to Jennifer, whereas timing was not. A fixed 30-day settlement was preferred; however, settlement dates were flexible.
The Process
An extensive marketing campaign was planned—including professional photography, digital staging and listings on both Realestate.com.au and Domain—to ensure the property was marketed both locally and interstate.
A key strategy was a targeted buyer campaign through Ray White West End, focusing on buyers with budgets between $800,000 and $1,000,000 who had inspected apartments in the 4101 postcode (West End, South Brisbane, and Highgate Hill) within the last 90 day
The Result
Ashleigh and her family were looking to purchase a home and inspected the property during the first weekend inspection. They had been researching and inspecting several properties in the 4101 area in the weeks and months prior.
Ashleigh attended the in-room auction at Ray White West End. The transparency and competition of the auction environment gave them the confidence to bid and buy.
Campaign Details
Listed: June 4, 2026
Auction Date: June 25, 2026
Marketing Options: Digital Staging, Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes
8
Week Two Open Homes
6
Week Three Open Homes
2
raywhitewestend.com.au
239
realestate.com.au
1,654
domain.com.au
463
Buyer Match
350
Auction Bid History
| Time | Amount | |
| 25 Jun 2026, 11:47:34 AM | Sold | |
| 25 Jun 2026, 11:46:50 AM | $900,000 | |
| 25 Jun 2026, 11:35:05 AM | Under Negotiation |
| Time | Amount | |
| 25 Jun 2026, 11:34:20 AM | $850,000 | |
| 25 Jun 2026, 11:34:13 AM | $800,000 |
