416/77 Victoria St

Inner-City Living with Resort-Style Rooftop Amenities

Buyer found: Referral

The Plan

Having originally purchased this off-the-plan apartment through their Self-Managed Super Fund (SMSF), Bram held the property as a strong investment for nearly four years. When updated SMSF rules prompted a strategic review, professional advice pointed toward selling and upsizing the fund’s property portfolio.

To achieve top market price on optimal terms before the new regulatory deadline, Bram selected a targeted auction campaign. While a fixed 30-day settlement was preferred, flexible terms were made available to attract the widest pool of buyers, delivering a seamless transaction and a standout result for their fund.

The Process

To maximize exposure, an extensive marketing strategy was executed, featuring professional photography, digital virtual staging, and high-visibility listings on both Realestate.com.au and Domain to engage both local and interstate buyers.

A key driver of success was a targeted buyer match campaign powered by Ray White West End. The strategy focused specifically on active buyers with budgets between $600,000 and $800,000 who had inspected apartments across the 4101 postcode (West End, South Brisbane, and Highgate Hill) in the preceding 90 days.

The Result

Jessica was searching for the ideal investment property to launch her Self-Managed Super Fund (SMSF), driven by incoming regulatory changes that required her to secure an asset before a strict deadline.

After inspecting the property, she promptly submitted an offer prior to auction. The clear alignment between buyer and seller enabled a swift agreement on mutually beneficial terms, delivering a seamless outcome for all parties well ahead of the deadline.

Campaign Details

Listed: July 9, 2026

Auction Date: July 2, 2026

Marketing Options: Professional Photography, Virtual Staging, Realestate.com.au, domain.com.au and internal database targeting

Week One Open Homes

Week Two Open Homes

Week Three Open Homes

raywhitewestend.com.au

149

realestate.com.au

871

domain.com.au

451

Buyer Match

241

Sales Review

Seller's Review

Bram Goodwin

Luke O’Kelly was amazing in the sale of our West End unit in a short time frame. The entire process was smooth with clear communication and regular updates. Highly recommend the Luke and the Ray White West End team to anyone buying or selling in the West End area, very knowledgeable and professional to deal with.