81/20 Donkin St

Michael purchased the property four years ago as his home before turning it into an investment. Seeking to capitalize on strong market growth over this period, he decided to sell the apartment with the existing tenancy in place.

An auction campaign was chosen to achieve the premium price and unconditional sale terms Michael requires. While a standard 30-day settlement is preferred, he remained open to flexible settlement terms for the right offer.

An extensive marketing campaign was launched to target both local and interstate buyers. The strategy featured professional photography, virtual staging, and premium listings on realestate.com.au and Domain, backed by a targeted Ray White West End digital campaign. This specifically engaged active buyers who had inspected apartments in the 4101 postcode (West End, South Brisbane, and Highgate Hill) within the last 90 days with budgets between $900,000 and $1,200,000.

Following a competitive four-week auction campaign, the property initially passed in on the day. However, strategic post-auction negotiations over the following week generated multiple offers. This resulted in a successful unconditional sale for $940,000—representing a 42% increase on the original purchase price and securing the second-highest sale price in the complex.

Seeking to downsize, Christine and James were searching for their ideal inner-city home across West End and South Brisbane. After inspecting the property several times, they knew it was the right fit and put forward a strong offer.

Following smooth negotiations with the seller, Christine and James successfully secured the apartment under mutually beneficial terms. The contract was finalized allowing the buyers to move straight into their new home once the existing tenancy concluded.