80405/23 Mollison St
West End, QLD 4101
A Lifestyle Address in the Heart of West Village
Buyer found: realestate.com.au
The Plan
Stella and Jai acquired this prime apartment off-the-plan roughly three to four years ago as a long-term investment. Recognizing strong equity growth in the current market, they seized the opportunity to realize their gains while retaining the property’s reliable existing tenancy.
To maximize competition and achieve an unconditional sale, an intensive auction campaign was launched. Accommodating flexible settlement terms expanded interest across both investors and owner-occupiers, leading to a premium price and a seamless transaction
The Process
An extensive marketing campaign was launched to target both local and interstate buyers. The strategy featured professional photography, virtual staging, and premium listings on realestate.com.au and Domain, backed by a targeted Ray White West End digital campaign. This specifically engaged active buyers who had inspected apartments in the 4101 postcode (West End, South Brisbane, and Highgate Hill) within the last 90 days with budgets between $900,000 and $1,200,000.
Following a competitive four-week auction campaign, the property initially passed in on the day. However, strategic post-auction negotiations over the following week generated multiple offers. This resulted in a successful unconditional sale for $1,010,000
The Result
For Tess and Kevin, finding an apartment was not just about immediate returns, it was about securing a place to eventually call home. Priority number one was securing a home in the Brisbane State High catchment area.
Following a thorough inspection and several property walkthroughs, Tess and Kevin submitted a strong offer. Thanks to transparent and efficient negotiations, Tess and Kevin successfully secured the property under mutually beneficial terms, marking a fantastic outcome for everyone involved.
Campaign Details
Listed: August 27, 2026
Auction Date: September 10, 2026
Marketing Options: Virtual Staging Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes
2
Week Two Open Homes
3
Week Three Open Homes
8
Post Auction Open Homes
10
raywhitewestend.com.au
304
realestate.com.au
1,353
domain.com.au
429
Buyer Match
321
