One Bedroom Apartment with Direct River Views!
Buyer found: Open Home Flags
Under Bidder: Ray White West End Database
The Plan
Rick originally purchased this property off the plan and held it as a long-term investment for nearly 14 years. Looking to capitalize on the substantial growth achieved over that period, he decided it was time to sell. To maintain seamless income throughout the process, the property was presented to market with the current tenancy in place.
An auction strategy was selected to maximize competition and secure the highest possible price on favorable terms. While a standard 30-day settlement is preferred, Rick remains flexible on terms to accommodate the right buyer.
The Process
To reach a broad pool of qualified buyers, an extensive marketing push targeted both local and interstate prospects. High-end presentation was prioritized, featuring professional photography, virtual staging, and premium showcase placements on realestate.com.au and Domain.
A core pillar of the campaign’s success was a targeted buyer-matching strategy driven by Ray White West End. The database campaign directly engaged active buyers who had inspected properties across the 4101 postcode (West End, South Brisbane, and Highgate Hill) within the preceding 90 days in the $700,000–$900,000 price band.
The Result
Buyers Olivia & Dominic discovered the apartment by chance, spotting the open home flags on their way back from the West End Markets. Having spent several months searching for the right inner-city home across South Brisbane and West End, they were looking to downsize. After returning for a second inspection, they knew it was the right fit and registered for the auction.
Attending the Ray White West End in-room auction event, Olivia & Dominic bid confidently, ultimately securing their new home under the hammer, outbidding the nearest competitor by just $500.
Campaign Details
Listed: September 3, 2026
Auction Date: September 24, 2026
Marketing Options: Virtual Staging, Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes
12
Week Two Open Homes
5
Week Three Open Homes
3
raywhitewestend.com.au
260
realestate.com.au
1,730
domain.com.au
346
Buyer Match
173
Auction Bid History
| Time | Amount | |
| 24 Sep 2026, 11:23:42 AM | Sold | |
| 24 Sep 2026, 11:23:06 AM | $768,000.00 | |
| 24 Sep 2026, 11:23:00 AM | $767,500.00 | |
| 24 Sep 2026, 11:22:10 AM | $767,000.00 | |
| 24 Sep 2026, 11:21:46 AM | $766,500.00 | |
| 24 Sep 2026, 11:21:26 AM | $766,000.00 | |
| 24 Sep 2026, 11:20:57 AM | $765,500.00 | |
| 24 Sep 2026, 11:20:31 AM | $765,000.00 | |
| 24 Sep 2026, 11:20:21 AM | $763,000.00 | |
| 24 Sep 2026, 11:19:47 AM | $762,000.00 | |
| 24 Sep 2026, 11:19:18 AM | $761,000.00 | |
| 24 Sep 2026, 11:18:46 AM | $760,000.00 | |
| 24 Sep 2026, 11:18:31 AM | $759,000.00 | |
| 24 Sep 2026, 11:17:57 AM | $758,000.00 | |
| 24 Sep 2026, 11:17:52 AM | $757,000.00 |
| Time | Amount | |
| 24 Sep 2026, 11:17:50 AM | $756,000.00 | |
| 24 Sep 2026, 11:17:04 AM | $755,000.00 | |
| 24 Sep 2026, 11:16:55 AM | $750,000.00 | |
| 24 Sep 2026, 11:16:46 AM | $745,000.00 | |
| 24 Sep 2026, 11:16:30 AM | $735,000.00 | |
| 24 Sep 2026, 11:16:27 AM | $730,000.00 | |
| 24 Sep 2026, 11:16:07 AM | $725,000.00 | |
| 24 Sep 2026, 11:15:58 AM | $700,000.00 | |
| 24 Sep 2026, 11:15:42 AM | $675,000.00 | |
| 24 Sep 2026, 11:15:35 AM | $650,000.00 | |
| 24 Sep 2026, 11:15:33 AM | $625,000.00 | |
| 24 Sep 2026, 11:15:26 AM | $600,000.00 | |
| 24 Sep 2026, 11:15:21 AM | $550,000.00 | |
| 24 Sep 2026, 11:15:17 AM | $525,000.00 | |
| 24 Sep 2026, 11:15:11 AM | $500,000.00 |