One Bedroom Apartment with Direct River Views!

Buyer found: Open Home Flags

Under Bidder: Ray White West End Database

The Plan

Rick originally purchased this property off the plan and held it as a long-term investment for nearly 14 years. Looking to capitalize on the substantial growth achieved over that period, he decided it was time to sell. To maintain seamless income throughout the process, the property was presented to market with the current tenancy in place.

An auction strategy was selected to maximize competition and secure the highest possible price on favorable terms. While a standard 30-day settlement is preferred, Rick remains flexible on terms to accommodate the right buyer.

The Process

To reach a broad pool of qualified buyers, an extensive marketing push targeted both local and interstate prospects. High-end presentation was prioritized, featuring professional photography, virtual staging, and premium showcase placements on realestate.com.au and Domain.

A core pillar of the campaign’s success was a targeted buyer-matching strategy driven by Ray White West End. The database campaign directly engaged active buyers who had inspected properties across the 4101 postcode (West End, South Brisbane, and Highgate Hill) within the preceding 90 days in the $700,000–$900,000 price band.

The Result

Buyers Olivia & Dominic discovered the apartment by chance, spotting the open home flags on their way back from the West End Markets. Having spent several months searching for the right inner-city home across South Brisbane and West End, they were looking to downsize. After returning for a second inspection, they knew it was the right fit and registered for the auction.

Attending the Ray White West End in-room auction event, Olivia & Dominic bid confidently, ultimately securing their new home under the hammer, outbidding the nearest competitor by just $500.

Campaign Details

Listed: September 3, 2026

Auction Date: September 24, 2026

Marketing Options: Virtual Staging, Professional Photography, Realestate.com.au, domain.com.au and internal database targeting

Week One Open Homes

12

Week Two Open Homes

5

Week Three Open Homes

3

raywhitewestend.com.au

260

realestate.com.au

1,730

domain.com.au

346

Buyer Match

173

Auction Bid History

Time Amount
24 Sep 2026, 11:23:42 AM Sold
24 Sep 2026, 11:23:06 AM $768,000.00
24 Sep 2026, 11:23:00 AM $767,500.00
24 Sep 2026, 11:22:10 AM $767,000.00
24 Sep 2026, 11:21:46 AM $766,500.00
24 Sep 2026, 11:21:26 AM $766,000.00
24 Sep 2026, 11:20:57 AM $765,500.00
24 Sep 2026, 11:20:31 AM $765,000.00
24 Sep 2026, 11:20:21 AM $763,000.00
24 Sep 2026, 11:19:47 AM $762,000.00
24 Sep 2026, 11:19:18 AM $761,000.00
24 Sep 2026, 11:18:46 AM $760,000.00
24 Sep 2026, 11:18:31 AM $759,000.00
24 Sep 2026, 11:17:57 AM $758,000.00
24 Sep 2026, 11:17:52 AM $757,000.00
Time Amount
24 Sep 2026, 11:17:50 AM $756,000.00
24 Sep 2026, 11:17:04 AM $755,000.00
24 Sep 2026, 11:16:55 AM $750,000.00
24 Sep 2026, 11:16:46 AM $745,000.00
24 Sep 2026, 11:16:30 AM $735,000.00
24 Sep 2026, 11:16:27 AM $730,000.00
24 Sep 2026, 11:16:07 AM $725,000.00
24 Sep 2026, 11:15:58 AM $700,000.00
24 Sep 2026, 11:15:42 AM $675,000.00
24 Sep 2026, 11:15:35 AM $650,000.00
24 Sep 2026, 11:15:33 AM $625,000.00
24 Sep 2026, 11:15:26 AM $600,000.00
24 Sep 2026, 11:15:21 AM $550,000.00
24 Sep 2026, 11:15:17 AM $525,000.00
24 Sep 2026, 11:15:11 AM $500,000.00

West End, QLD 4101

Customer Testimonials