51306/21 Mollison St
West End, QLD 4101
Property Video
Sophisticated West Village Living with Resort-Style Amenities
Buyer found: realestate.com.au
The Plan
George & Bridgette purchased the apartment off the plan and held it as an investment property for several years. Looking to capitalize on market growth, they prepared the property for sale. The apartment was made vacant and then professionally staged.
To maximize value, which is George and Bridgette’s top priority over timing, an auction campaign was chosen to secure the highest market price on the most favorable terms. While a standard 30-day settlement is preferred, they remain flexible on the final terms.
The Process
An extensive marketing campaign was launched to target both local and interstate buyers. This included professional staging, professional photography, alongside premium listings on realestate.com.au and Domain. A key strategy was a targeted campaign powered by Ray White West End, focusing on active buyers who had inspected apartments in the 4101 postcode (West End, South Brisbane, and Highgate Hill) within the last 90 days with budgets between $1,100,000 and $1,600,000
A four week auction campaign was run, which resulted in the property passing in at auction. The week following two offers were received, and the property sold unconditionally for $1,175,000
The Result
Ben had been actively looking for an apartment in the West Village complex. He and his wife inspected the apartment the week after the auction, returning for a second inspection before deciding to submit an offer. This led to a multiple-offer scenario, as another buyer had also submitted a competing offer.
The presence of this second offer gave Ben the market confidence needed to submit a strong, unconditional offer of $1,175,000, which was accepted by the sellers.
Campaign Details
Listed: June 18, 2026
Auction Date: July 9, 2026
Marketing Options: Professional Staging, Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes
2
Week Two Open Homes
4
Week Three Open Homes
6
Post Auction Open Homes
11
raywhitewestend.com.au
832
realestate.com.au
1,212
domain.com.au
333
Buyer Match
88
