608/43 Ferry Rd
West End, QLD 4101
Property Video
Lifestyle, Location and Liveability at Breeze Riverside
Buyer found: realestate.com.au
Under Bidder: realestate.com.au
The Plan
James purchased the property approximately three years ago, initially living in it before transitioning it into a rental. To fund the renovation of his family home on the north side, James decided to sell. The property, which was previously rented fully furnished, was vacated and beautifully prepared for the market.
An auction campaign was chosen to secure the highest market price on the most favorable terms, as maximizing value is James’s top priority over timing. While a standard 30-day settlement is preferred, he remains flexible on the final terms.
The Process
An extensive marketing campaign was launched to target both local and interstate buyers. This included professional photography, alongside premium listings on realestate.com.au and Domain. A key strategy was a targeted campaign powered by Ray White West End, focusing on active buyers who had inspected apartments in the 4101 postcode (West End, South Brisbane, and Highgate Hill) within the last 90 days with budgets between $700,000 and $900,000.
A comprehensive four-week auction campaign that attracted more than 18 buyer inspections, the property successfully sold under the hammer for $770,000.
The Result
Bridget was looking for her future home, spending several months researching and inspecting properties in the inner city. After visiting this particular property a couple of times, she decided to take the plunge and bid at auction.
To build her confidence, Bridget thoroughly researched the auction process, even consulting Claude AI, which recommended an auction as the best way to secure the property. Accompanied by a friend, Bridget attended the auction in person at Ray White West End. The transparency and competitive energy of the environment gave her the confidence she needed to bid, ultimately securing her new home.
Campaign Details
Listed: June 25, 2026
Auction Date: July 16, 2026
Marketing Options: Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes
6
Week Two Open Homes
6
Week Three Open Homes
6
raywhitewestend.com.au
952
realestate.com.au
902
domain.com.au
245
Buyer Match
516
Auction Bid History
| Time | Amount | |
| 16 Jul 2026, 12:15:38 PM | Sold | |
| 16 Jul 2026, 12:15:05 PM | $770,000.00 | |
| 16 Jul 2026, 12:03:41 PM | Under Negotiation | |
| 16 Jul 2026, 12:02:52 PM | $755,000.00 |
| Time | Amount | |
| 16 Jul 2026, 12:02:31 PM | $700,000.00 | |
| 16 Jul 2026, 12:02:08 PM | $650,000.00 | |
| 16 Jul 2026, 12:02:00 PM | $600,000.00 |
