607/50 Ferry Rd

The Plan

Adam and Bridget purchased the property approximately two years ago. Looking to relocate, they initially listed the home for sale with another agency. However, after an unsuccessful first campaign caused growing frustration, they decided to change both their sales method and real estate agent—turning to Ray White West End.

To drive buyer activity and create a sense of urgency, an auction campaign was launched. Adam and Bridget are focused on securing the highest market price under the most favorable conditions. While a standard 30-day settlement is preferred, they remain open and flexible on final terms.

The Process

An extensive marketing campaign was launched to target both local and interstate buyers. The strategy featured professional photography and premium listings on realestate.com.au and Domain, backed by a targeted Ray White West End digital campaign. This specifically engaged active buyers who had inspected apartments in the 4101 postcode (West End, South Brisbane, and Highgate Hill) within the last 90 days with budgets between $1,000,000 and $1,500,000.

Following a four-week auction campaign, the property initially passed in on the day. However, competitive post-auction negotiations during the following week generated multiple offers, culminating in a successful sale for $1,060,000, being an 20% increase on the original purchase price less than 2 years prior

The Result

Seeking to downsize, Vicki was on the hunt for her ideal inner-city, West End, or South Brisbane apartment. After inspecting the property a couple of times, she put forward an offer. Following seamless negotiations with the seller, Vicki successfully purchased her beautiful new home on terms that delighted both buyer and seller.