616/8 Bank St

The Plan

Having originally purchased this off-the-plan apartment through their Self-Managed Super Fund (SMSF), Sarah & Murrary held the property as a strong investment for over 10 years years. When updated SMSF rules prompted a strategic review, professional advice pointed toward selling.

To achieve top market price on optimal terms, Sarah & Murrary selected a targeted auction campaign. While a fixed 30-day settlement was preferred, flexible terms were made available to attract the widest pool of buyers, delivering a seamless transaction and a standout result for their fund.

The Process

To maximize exposure, an extensive marketing strategy was executed, featuring professional photography, digital virtual staging, and high-visibility listings on both Realestate.com.au and Domain to engage both local and interstate buyers.

A key driver of success was a targeted buyer match campaign powered by Ray White West End. The strategy focused specifically on active buyers with budgets between $600,000 and $800,000 who had inspected apartments across the 4101 postcode (West End, South Brisbane, and Highgate Hill) in the preceding 90 days.

The Result

Location and lifestyle were top priorities for Marcelo & Sirada in their property search. After falling in love with the complex facilities and prime location across two inspections, they secured their dream home early with a strong pre-auction offer accepted by the vendor!