703/25 Duncan St

The Plan

Purchased off the plan approximately 12 years ago, this property served as a long-term investment for owners John and Tracy. Having achieved strong growth over their holding period, they made the decision to prepare the apartment for sale and realise their capital gains.

As the property was tenanted, Ray White West End coordinated seamlessly with both the resident and the onsite manager to access, ensure smooth inspections, and present the property at its best through virtual staging.

To maximize value John and Tracy’s top priority, an auction strategy was launched to attract competitive market interest and secure the best terms. While a standard 30-day settlement is preferred, the sellers offer flexibility to suit the right buyer.

The Process

An extensive marketing campaign was launched to target both local and interstate buyers. The property was showcased through professional photography and virtual staging, paired with premium listings on realestate.com.au and Domain. A cornerstone of the strategy was a targeted campaign powered by Ray White West End, directly reaching active buyers who had inspected properties in the 4101 postcode (West End, South Brisbane, and Highgate Hill) over the prior 90 days with budgets between $1,000,000 and $1,500,000.

Following a comprehensive four-week auction campaign that attracted over 39 buyer inspections, 8 bidders, 18 bids, the property successfully sold under the hammer for $1,432,000.

The Result

The buyer, Steven, had been actively searching for a home in the 4101 area (West End and South Brisbane). Living overseas, he relied on a family member to attend local apartment inspections on his behalf before returning to Brisbane just prior to the auction.

Steven attended the auction at Ray White West End in person, outbidding strong competition to secure the property for $1,432,000.

The auction drew 8 registered bidders and resulted in 18 bids, with the underbidder pushing the price to within $500 of the final hammer. The depth of market and buyer confidence were on display, giving both buyers and sellers confidence in their decision to buy/sell.